// EXECUTIVE VIDEOS FOR LEADERS IN LONDON
Founder-Led Video Marketing for UK B2B Brands - London Studio
We help founders and executives create social-first videos that cut through AI slop and mediocre corporate content. Turn three hours each month into high-leverage content that unlocks sales pipeline.
"Direct Address has transformed the way we look at thought leadership and shown us that B2B video can be exciting."
- Preeth Johnson, Founder of OJA
HRS LEADERSHIP TIME
Days output
// Sounds Familiar?
"HOW DID I NOT KNOW ABOUT YOU?"
IS WHAT YOUR PROSPECT SAYS WHEN THEY FINALLY HEAR YOUR PITCH.
Feels great for a second until you realise just how many prospects in your market never get far enough to really know your product. Some of the best companies are often hidden behind corporate messaging, quiet leadership and underused expertise. Your sales team can explain the value once they get in the room - but the problem is, too many prospects never get close enough to hear it. Every month you stay quiet, someone less qualified becomes the obvious choice.
Direct Address turns your leaders’ thinking into sharp, consistent social video, so your market understands what you believe long before the first sales call.
By becoming the media your prospects consume, you become the obvious choice.
Shorten the Path to Trust
SCENE 01Reach buyers before they are actively in market. Make your point of view familiar before the pitch begins.
Make Content Actually Happen
SCENE 02We capture, shape and produce your leaders’ thinking every month, without adding another unfinished project to your marketing team’s list.
Turn Expertise Into Distribution
SCENE 03Your best insights are already hiding in all hands updates, customer conversations and product requirements. We turn them into content your market can understand, remember and share.
// THE SOLUTION
DIRECT ADDRESS HELPS YOU SPEAK DIRECTLY TO YOUR AUDIENCE AT SCALE.
We work with your leadership team to handle your end to end media content strategy. Every month, we sit down with you for three hours and create a month's worth of high-performing content designed to raise your presence within your market so you never have to chase opportunities again.
Native video, fully handled
Short-form video consistently outperforms. Skip the cost of building an in-house video team. We make it easy to produce at a high standard, every month.
High-leverage use of leadership time
Three hours in, weeks of content out. We prepare and align content to what's happening in your business and industry so you can stay relevant in a fast-moving market.
Turn insight into distribution
Replace a sporadic effort with a system. A structured monthly cadence ensures you show up consistently without thinking about it.
// On Set
"Direct Address helps position our voice in the industry. People now recognise us for how we think, not just what we sell."
Zak Nason-Giwa
CEO of Fundably
// HOW IT WORKS
JUST TURN UP.
We take the time to understand your business deeply, track what's happening in your market, follow the interests of your audience and shape the narratives you should be leading. You show up. We turn your time into content that drives pipeline.
PREPARE & PLAN
TAKE 01Over a few calls, we align on your business, market, and target audience. We then prepare the content strategy, positioning and recording plan and design content angles that will perform.
RECORD
TAKE 022-3 HOURS
You show up once a month. We run a structured session designed to capture high-quality, natural, high-performing content.
EDIT & REVIEW
TAKE 03We take everything away, edit into short-form videos, and shape each piece with a clear message, CTA and strong hook - ready for your review.
READY TO PUBLISH
TAKE 04You receive a full set of polished videos, optimised for your platform of choice and ready to post.
// In The Field
REAL SHOOTS.
WE BRING THE STUDIO TO YOUR OFFICE, YOUR HOME, OR ONE OF OUR STUDIOS IN LONDON
[Experienced team making videos - Since 2020 & beyond]
// About Us - The Origin Story
Built by people who've done it.
// Linda - On Set, London Studio
I'm Linda Wang, and I've spent the past decade inside high-growth startups - building marketing teams from scratch, running experiments and scaling businesses to millions in revenue.
In every company, the same thing was true. Paid acquisition gets expensive fast. PR is slow and unpredictable. The one thing that consistently worked? When founders and CEOs got in front of a camera and spoke directly: about what they'd learned, what they'd got wrong, what they actually believed.
That's how I've driven real growth: communities of 100k+, millions in pipeline, content that became the core of go-to-market.
Direct Address comes directly from how I've built marketing over the past decade.
// Meet the Team
10 years building and scaling marketing functions at high-growth B2B startups. Builds the content strategy and designs the scripts that make thought leadership videos actually perform.
10 years of professional production, including with Gordon Ramsay, Gstaad Guy and Rita Ora. Brings world-class camera operating experience and a director's eye to every shoot.
// Yes, but...
Every reason you haven't started.
"I don't have the time."
Three hours, once a month. Comparable to travelling across London to meet someone for lunch.
"I'm not a content person. I look and sound cringe on video."
You don't create content. You talk; we direct and cut. Looking good on camera is our job, not yours.
"Is this vanity, or does it move pipeline?"
People buy from people they feel they know. Think of your videos as another extension of your marketing channel - one that actually compounds.
"Why not just get my team to do it?"
Because in-house it becomes the thing that never ships, or ships badly. Done-for-you means it happens every month, at a standard you're proud to post.
// A SMARTER ALTERNATIVE TO TRADITIONAL PR
Ditch your PR agency.
Attention has moved.
Built for UK B2B founders who want to own their market without waiting on the press. The companies winning today own attention from their own content.
Traditional PR
- [-] Relies on journalists to tell your story
- [-] 3rd party press coverage and articles
- [-] Slow results (weeks or months)
- [-] Limited control over message and timing
- [-] Hard to measure real business impact
- [-] No guarantee of reaching your audience
Direct Address
- [+] Your founder drives the messaging
- [+] Full control over messaging and distribution
- [+] Direct feedback from your ICP
- [+] Builds company and leadership brand
- [+] Drives attention, authority and demand
- [+] Content produced and published within days
We help you build a media brand and distribution channel from your executive's profile. Direct, consistent, high-quality content published to where your UK buyers already are.
// PRICING MODEL
Stop renting attention. Own your audience instead.
Most UK B2B brands spend £10k/month on PR retainers with limited control and unclear results. We replace slow, indirect PR with a system that delivers consistent visibility and measurable impact in your market.
Build momentum. Over six months, we refine your voice, sharpen positioning, and extend your reach across platforms.
- [+]Leadership positioning strategy
- [+]Ongoing market tracking & content ideation
- [+]Video recording + b-rolls
- [+]Short-form edits
- [+]Long-form edits
- [+]Content across two platforms (e.g. LinkedIn + YouTube)
- [+]Quarterly performance reports & insights
// FAQ
Frequently asked questions.
Everything you need to know before getting started.
Traditional PR relies on external channels to tell your story. We build a direct, consistent presence with your audience. Instead of waiting for coverage, your CEO becomes a visible voice in the market - sharing insights, shaping narratives, and building trust over time. Your audience hears directly from you, not through a third party.
// Are you sitting on your most valuable channel?